If you want to expand your business, LinkedIn is a great starting point. However, it goes beyond simply having an account. Instead, you need a plan to connect with the right people.
The platform is one of the top places you can get leads since it has many professionals and potential customers. If you’re able to make a solid leads list, you can create opportunities and build important relationships there. So, how do you compile your list? That’s what you’ll get to learn from this article.
5 Effective Ways to Build Your Lead List
Instead of waiting for leads to find you, why not search for them on LinkedIn? You can contact those who are important to your business. Here’s how to go about it:
Finding the Right People for Your Leads List
LinkedIn has search options to help you build your list. Since it’s not all connections that will become leads, you need to sort through the many profiles on the platform.
LinkedIn has made it so easy to find those who may care about what you sell and connect you to the right audience. You should target those who truly need your products or services, so you don’t waste your time.
Creating a Profile That Attracts Leads
Your profile is the first impression you give people. If it seems unprofessional, you may miss potential leads. A strong profile will build trust and show people that you are credible and worth connecting with.
So, make sure you upload a good photo and write a clear headline. Also, give a very good summary of what your business offers. So, when visitors see your profile, they will immediately understand what you do and how you can assist them.
Engaging with the Right Connections
When you interact with posts on the platform, people will certainly notice you. However, make sure that you make thoughtful comments. It should be comments that are relevant and show you have a good knowledge of what is being discussed.
Also, you need to send out direct messages on LinkedIn, too. However, try to be friendly and not get into selling right away. Your primary goal must be to build a relationship and not just to collect names.
Using LinkedIn’s Features to Find More Leads
LinkedIn provides many tools to help grow your leads list. So apart from the basic search, they have features like LinkedIn Sales Navigator that allow you to find quality leads faster and even track potential customers. You can click here for the full list of the sales navigator tools.
LinkedIn also has a feature “People Also Viewed” section. It suggests leads similar to those you are targeting and gives you new ideas instead of starting from zero.
Following Up and Nurturing Your Leads
Even after you have compiled your leads list, you still need to follow up. It isn’t enough to simply add them, but you need to continue the conversation.
You should send a short message to keep the connection every time. Better yet, share a relevant article or congratulate them on an achievement to show you remember them. This way, when they need your services, you will be at the top of their mind.
Final thoughts
Creating a leads list on LinkedIn is not only just about the numbers. It is about the quality of the links you get. It is actually what will determine the results you get and the growth of your business. So, make sure you leverage the power of LinkedIn to convert leads. Once a connection is made, you can share what you can do for them.