Google algorithms are constantly changing and evolving. As a result, it can be difficult to keep up with all of the latest updates. However, it is important to stay up-to-date on the different types of algorithms so that you can adjust your SEO strategy accordingly.
1. Penguin Update: The Penguin history of google algorithm updates Update was first introduced in 2012, and its main purpose was to target websites that were violating Google’s Webmaster Guidelines. This algorithm update was focused on link quality, and penguin-related penalties could be issued for things like link schemes and keyword stuffing.
2. Pigeon Update: The Pigeon Update was rolled out in 2014, and it impacted local search results. This update made it easier for local businesses to appear in relevant search results by increasing the accuracy of location data.
3. Mobile-Friendly Update: Also known as “Mobilegeddon,” this algorithm update was launched in 2015, and its primary focus was on mobile-friendliness. Websites that were not optimized for mobile devices were penalized in search rankings, while those that were considered mobile-friendly received a boost.
4. RankBrain: RankBrain is a machine learning system that was implemented as part of Google’s core algorithm in 2015. This system processes and interprets searches so that Google can deliver more relevant and accurate results.
5. Possum Update: The Possum Update rolled out in 2016, and it impacted how local businesses are displayed in search results. This update took into account factors like business address and affiliations in order to deliver more accurate results.
6. Fred Update: The Fred Update debuted in 2017, and its focus was on low-quality content. This algorithm update penalized websites that were deemed to be delivering poor value to users, such as those with excessive ads or thin content.
7. Core Algorithm Updates: In addition to these specific updates, Google also regularly releases general improvements to its core algorithm. These updates are not given a name or announcement, but they can still have a significant impact on search rankings.
8. Page Layout Algorithm: The Page Layout Algorithm is an update that was first introduced in 2012. This update penalizes websites that have a lot of ads above the fold, which is the portion of the page that is visible without scrolling.
9. doorway pages algorithm: The Doorway Pages Algorithm was rolled out in 2014, and its purpose was to target websites that were using doorway pages. Doorway pages are low-quality pages that are created for the sole purpose of ranking well in search results.
10. Authorship Algorithm: The Authorship Algorithm was introduced in 2014, and it impacted the way that Google displays author information in search results. This update made it easier for authors to establish themselves as experts in their field and helped to improve the quality of search results.
Keeping up with all of the latest Google algorithm updates can seem like a daunting task, but it is important for anyone using SEO as part of their digital marketing strategy. By understanding the different types of updates that have been rolled out over the years, you can be better prepared to adjust your approach when necessary so that your website continues to rank well on search engine results pages.